How new Mobile App technologies are giving businesses a second wind
By Ruth Littmann, MobileAppLoader.com
Economic times are tough but your business can succeed amidst the storm. Now more than ever, new technologies provide companies with cost-effective ways of staying afloat. By taking advantage of low-cost and no-cost mobile marketing strategies, your company can reach solid ground and grow.
Why mobile marketing? Three reasons:
- It’s hot
- It’s cheap
- It’s effective
HOT
Try the following test: Type your company’s name into the search box of the iPhone App Store and/or Android Market. If you have an App, it’ll pop right up. Now type the names of your competitors into the search boxes. If your competitors aren’t there yet, they will be soon. “Business Week” magazine recently declared that we’ve entered “The New App Economy.” Consumers are spending more time on their mobile phones, and they’re downloading Apps at an ever-accelerating rate. The fact is, Mobile Apps comprise the “New Internet.” Businesses wouldn’t dream of operating without a web site, and now they’re realizing they also need Mobile Apps to stay visible & competitive. Mobile Apps put them where their customers are: on their mobile phones.
CHEAP
Mobile Apps can be purchased for as little as $8.99 per month (plus a one-time set-up fee). Many killer features embedded in mobile Apps are free – like Customer Chat and Push Notifications – both help businesses stay in touch with their clientele and build relationships. Other cost-free features include loan calculators, VIN scanners, QR code scanners, and appointment scheduling, which facilitate sales and make the process of doing business seamless and more convenient for everyone.
EFFECTIVE
This brings us to the “7 Cs of Push Notifications.”
Push Notifications are known as the “Killer App” of mobile marketing because they are – in a word – lifesavers. They are proven to help extend the buyer/seller relationship, building repeat business and loyalty.
Push Notifications are easy to send and receive. They’re simply text messages – that can appear as full color graphics – and they arrive directly to your customers’ smart phones … So, they’re literally in the palm of their hand. Studies have shown that nearly 100% of Push Notifications are opened and read by recipients. Contrast this with the huge percentage of emails that get ignored or lost to spam filters, and it’s little wonder why Push Notifications are considered today’s killer app.
Let’s set sail across the “7 Cs” of Push Notifications and take a look at how businesses are using them to land profits like never before:
#1: Coupons
Businesses of all sorts – hair salons, car dealerships, restaurants, towing services and more – are sending coupons directly to their customers’ smart phones. Here’s one example of many:
#2: Community
Businesses are also sending their customers news of community events.
#3: Charity
At this time of year, many businesses are using Push Notifications to raise awareness of food drives, toy drives and more.
#4: Causes
Push Notifications are a great way of sending customers or group members breaking news about different issues of interest.
#5: Cancellations
Don’t lose money when clients cancel on you. If a timeslot opens up, alert your other customers by sending a Push Notification. You’ll fill that space in a flash.
#6: Changes
Has your company changed locations, phone numbers, or inventory… Use Push Notifications to tell your customers the news.
#7: Check-It-Out!
Push Notifications are a hot way of sending announcements of new merchandise, launches, Grand Openings and more.
No matter what your business, Push Notifications can help you reach out to clients and succeed. While certain services, like Groupon, might help bring one-time business, Push Notifications are designed to bring repeat business. A caveat: Not all Mobile Apps can support Push Notifications. Click here to learn more: MobileAppLoader.com
